Why Gift Based Rewards? (Gifts vs Cash)

The incentive industry has amassed considerable data demonstrating how effective non-cash incentive programs are: how they motivate performance and do so at a lower cost than cash, how they recognize achievement and unlike most marketing tools, can be structured to almost always produce a positive ROI. 

...Latest findings in a groundbreaking executive white paper sponsored by the International Society of Performance and Improvement. The study goes on to conclude, "but only if conducted in ways that address all issues related to performance and human motivation." The study found that most organizations lack the knowledge or will to create properly constructed programs that yield desired results.